BRIDGING THE WORLDS OF FASHION AND AGRICULTURE
Notable for its focus on western styling, plaid mixing, and luxurious wool fabrics, O‘FIELD delivers sustainable Made-In-America luxury. As a fifth generation sheep farmer and Oregon native, designer and wool ambassador Maddie Iverson draws inspiration from her family’s rich heritage in sheep ranching and the wild west and her time spent working in London. With a love of agriculture and expert knowledge of textiles and design – Maddie is an unusual fashion creative with a bright and fresh perspective on sophisticated western style and strives to build a bridge between American agriculture and the fashion industry.
Combining expert craftsmanship with exciting use of color, pattern, and texture, each piece tells a story of heritage and history.
Using the finest quality materials, each O' Field piece is designed and made by Maddie Iverson in her studio in Portland, Oregon. Maddie is committed to quality, sustainability, and building community. Her focus is on producing heirloom pieces that will last lifetimes, build memories, and bring people together. She loves collaborating with other designers and makers as well as sourcing locally and using overrun, vintage or recycled textiles when possible.
Maddie's maiden name, Field, extends from a long line of sheep ranchers in Southwest Colorado. It is believed that long ago, before the Field family settled in America, their name was O' Field.
MEET THE DESIGNER: MADDIE IVERSON
Maddie is a graduate of Oregon State University with a Bachelors of Science in Apparel Design and Minors in Business and Entrepreneurship. She has worked in the fashion industry around the world including London and Portland, Oregon. With over six years of freelance graphic design, floral design, and event planning behind her, she approaches fashion design fabric first with an analytical mind and a artists’ spirit.
Maddie’s design style focuses on clean lines, artistic details, and exciting pattern play. Integral to the collections is blending its rural heart with urban wearability: balancing the wild west with urban sophistication.